Each person puts their face in the circle, says what they bring, and chooses how in they are — the reference group made visible, with permission.
Innie is a permissioned representation tool that makes a reference group visible. Each person puts their face in the circle, says what they bring, and chooses how in they are.
That’s where the value emerges. In relationship. As you serve the customer. We don’t believe people belong in boxes. Put them in circles.
One link. About thirty seconds. Invite. Opt in. Compose. Show.
01
Invite
The organizer invites people into a Circle around an opportunity — a raise, a founding team, advisors, or a project.
02
Opt in
Each participant owns their Spot. They add a face, say what they bring, and choose how in they are. No account. No résumé.
03
Compose
The organizer arranges the Circle. No inflated titles. No borrowed credibility. No pretending to be more in than you are.
04
Show
The Circle becomes permissioned proof of who is actually in, what they bring, and what that can honestly signal.
Words we mean
reference group
The set of people whose presence, contribution, and commitment actually matter around an opportunity.
Spot
The participant-owned place on an Innie Circle. The person adds their face, says what they bring, and chooses how in they are.
Circle
The organizer-arranged composition of Spots. It is permissioned proof of who is actually in, not a fictional team slide.
Questions, answered
What is Innie?
Innie is a permissioned representation tool that makes a reference group visible. Each person puts their face in the circle, says what they bring, and chooses how in they are — so founders can show real human capacity without inflating titles or borrowing credibility.
What is a reference group?
A reference group is the set of people whose presence, contribution, and commitment actually matter around an opportunity. Innie makes that group visible with permission, instead of collapsing everyone into a fictional team slide.
How does Innie work?
Invite. Opt in. Compose. Show. The organizer invites people. Each participant owns their Spot: they add a face, name what they bring, and choose how in they are. The organizer arranges the Circle, then shows it as permissioned proof of who is actually in.
Does putting someone in an Innie create equity or employment?
No. Innie is a permissioned representation tool. It does not create employment, partnership, or equity. Presence on a Circle is consent to be shown, not a legal relationship.
Who owns a Spot on an Innie?
The participant owns the Spot. The organizer arranges the Circle. Participants can withdraw later using a private link.
Who is Innie for?
Innie is for pre-seed and seed founders, accelerators, and anyone who needs people to visibly opt in around an opportunity — without pretending they are more in than they are.
Do participants need an account?
No. Organizers sign in with an email link. Participants join from a private invitation, add their face, and tap I’m in. No résumé. No awkward follow-up.